The Inbound Marketing Process is a cycle of tasks that can help your conscious business grow. As we discussed in previous posts in our blog, there are some basics steps to get started with your new Inbound Marketing strategy. Here is the cycle or steps that will help your team of marketers understand that is a continuous effort.
Step 1 – Create Unique Content
Content is key in the inbound marketing process. We have many posts on the types of content to create, the basics of blogging, and how to get started. Blogging from 3 to 5 times a weeks, will help your company get noticed online. Do not forget to share your content on social media mediums like Facebook, Twitter, Pinterest, LinkedIn and others. That will help you get the content out there where it can be share with hundreds if not thousands of people. Without content, it’s difficult to attract leads to your site and business.
Step 2 – Measure Your Results
Another important step in this process is to measure your results every three to six months. If you don’t have any data from before you started your marketing campaign, that’s fine. However, it’s important to ensure to have google analytics installed so you can measure your results as well as any other tool in addition to a CRM (Customer Relationship Manager) to measure and track your leads and clients. Medium to large size companies use HubSpot in combination to SalesForce.
Step 3 – Evaluate your Strategies
Whatever methods do not bring you qualified leads, eliminate from your strategy. However, I recommend to look into why these did not work for your business. Ask yourself what could have been improved to get them to work? And continue creating the type of content that brings more people and potential clients to your site.
Step 4 – Create New Strategies
The next step is create new content and strategies that you haven’t used yet and add them to you new strategy. For example, if you haven’t tried video blogging, podcasting, ebooks, or interviews with industry experts, give those a try and see if they work. Having new content in your blog gives your audience and potential clients a fresh view of what your business can offer.
Step 5 – Rinse and Repeat
Do it all over again: create content, measure results, eliminate what didn’t work, and implement new strategies.
Inbound Marketing is a long term commitment for any business that wants to attract more buyers in an organic way. But it requires work and effort from everyone participating in your marketing strategy.
By Lina Gonzalez
Image by InboundDen