As with most businesses or websites, testimonials are crucial for positive feedback. When real people tell real stories, others can relate. It puts that human factor into words. If someone tells you what great service they got from a business or company, you are most likely going to believe them. Now that you realize how important testimonials are, you may be wondering how to get them. Check out these tips on how to get testimonials for your business or website.

How to Get Testimonials

Beta Testers

This simply means that people have used or tried your services and not necessarily bought them. This is a way for you to get a variety of testers and opinions without comittment. Many websites do this when they first start out so that they can see any bugs, errors or switches that they need to make to ease customer use and satisfaction. You can choose whether or not you want to disclose that the testimonials are from beta testers or not if you are not claiming that all users have purchased it. I have done beta testing for many websites and I find that it is a quick and easy way to get real and immediate feedback from users and potentional customers.

Ask Your Users

There is no better person to explain the benefits and praise your service like the happy customers you already have. More than likely, loyal customers are more than willing to give a few words to you if they like what you do. You can email them, post a question on your Facebook page or blog about it. Any way you can get their attention is great. You can even offer an incentive like a discount off their next purchase in exchange for their input and participation. This is also a way for you to say “thank you” for their loyal business.

Catch Them in the Beginning

As you get new users or customers, asking for input in the beginning can be a quick way to get their testimonials. You can include something in their package or send them an introductary email with a link to a testimonial participation. Another idea for how to ask for testimonials is with footers. If you send them a customer service response or any other type of inquiry, you can ask if they would like to include one at the end.

No matter how you get the testimonials, it is the quality of your business that will reflect the words you will receive. Do your customers well and they will praise you for it!

By Lauren Grossberg

Photo By Collaborative Law Institute of Texas