Now that you have began blogging, you are probably more comfortable with your audience. Depending on who they are, you must know how to speak to them. For example, if your blogs center around recycling or environmentally friendly business practices, you may want to use a more serious or business-minded tone. If your blogs are about the latest trends in vegan food or eco-friendly fashion, you will probably use a more friendly and fun tone.
The only way to know how to speak to your audience is to actually know your audience. Much like a business has to determine their target market, as a blogger you must do the same. What type of people do you want reading your posts? Where do they live? What is their economic situation? Do they have children? Are they computer newbies or Internet pros? They are just some of the thousands of questions you could (and should!) be asking yourself when determining who you are writing to.
Research = Results
Just as a business researches who their potential clients are going to be, you must do the same for your potential readers. A great way to do this is to read blogs that are similar to yours and may cover the same topics. Read comments and leave some of your own. Interacting with the already engaged readers of blogs can help you determine how they think and speak.
This important fact that you find out can help you determine the tone and voice of your blog posts. People can relate to others who are like themselves. If they are up-to-date with lingo and terminology, you should try using them in your posts (but only if you use them yourself). Faking terminology just because your audience uses it in everyday life may come across as cheesy and forced which cannot do you any good in the long run.
Staying active on the Internet and communicating with your readers and your potential readers can help you stay in the loop. Keep up with them, learn from them and let them learn from you!